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  • Writer's picturetony reardon

What is the difference between Haval and Ora?

ORA and Haval are both automotive brands owned by the Chinese automaker Great Wall Motors. ORA is the brand used for their electric vehicles, while Haval is used for their SUVs and crossovers. The reason for the different branding in different countries may be due to marketing and branding strategies.


In some countries, the ORA brand may have been chosen to appeal to the growing market for electric vehicles, while the Haval brand may be more focused on the SUV market. The use of different brand names can also help to differentiate the company's product lines and target different customer segments.


It's worth noting that Great Wall Motors operates in many countries around the world, and the use of different brand names in different markets is not uncommon among multinational automakers. In some cases, a brand name may not translate well into another language or may have negative associations in a particular market, so a different name may be used instead.


Where does the name "ORA" come from?


The name ORA is actually an acronym that stands for "Open Reliable Alternative". According to Great Wall Motors, the name represents the company's commitment to developing reliable and innovative electric vehicles that offer an alternative to traditional gasoline-powered cars.


The ORA brand was launched in 2018 and is focused on producing affordable electric vehicles for the Chinese market. The brand has since expanded to other markets, including Europe and the Middle East, with a range of electric cars that includes hatchbacks, sedans, and SUVs.


Great Wall Motors has stated that the ORA brand is a key part of the company's strategy to become a leading player in the global electric vehicle market. The company has invested heavily in research and development of electric vehicle technology, and plans to continue expanding its electric vehicle offerings under the ORA brand in the coming years.

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