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  • Writer's picturetony reardon

Review of the Ford Mach-E

The Ford Mach-E is the brand’s first fully-electric car, built on a new platform with a claimed range of up to 372 miles, available with either a 75 or 98 kWh battery, and a single or twin motor layout. The entry-level rear-wheel-drive model has 265bhp and costs £50,830, while the most expensive version, the top-of-the-range GT, can reach 0-62mph in 3.7 seconds, has 480bhp, and is priced at £74,540. All models seat five, have a hatchback boot, and a 100-litre ‘frunk’ in the nose. The car has a Tesla-like 15.5-inch touchscreen with connectivity, phone mirroring, and self-driving features.

However, the materials and quality are not as impressive as some European counterparts. The Mach-E is not a Mustang, despite its similar bonnet and light signatures. It is a two-tonne SUV that drives like an EV, quick but with little feel or confidence-inspiring handling. Our test of the Mach-E showed it to be efficient with a range of 240 miles in warm summer weather, and 260 miles in cold, wet winter weather. While the Mach-E’s Mustang branding is understandable, it could be risky for Ford in the long-term, given that the brand is known for muscle cars and it may be difficult to tie future electric cars to the Mach-E’s market positioning as Ford’s halo EV.

Is the Ford Mach-E a Mustang?

The Ford Mach-E is marketed as a Mustang, but it is not a traditional Mustang in terms of its design or performance. It shares some styling elements with the Mustang, such as the distinctive front end, but it is actually a four-door SUV. The decision to use the Mustang name was likely a marketing strategy to create excitement and buzz around the new electric vehicle and to tap into the Mustang's reputation for performance and style. However, some critics have expressed concern that using the Mustang name for a non-traditional vehicle could dilute the Mustang brand and confuse customers.

Who should buy a Mach-E

The target market for the Ford Mustang Mach-E is primarily electric vehicle enthusiasts and people who want a stylish and high-tech SUV. Additionally, Ford is targeting consumers who are already familiar with the Mustang brand and looking for a sporty and performance-oriented electric vehicle. The Mach-E is also aimed at customers who want a crossover SUV with the added benefit of all-electric power and long-range capabilities. Overall, the target market for the Mach-E is likely to be tech-savvy, environmentally conscious, and interested in a high-performance electric vehicle.

Why did Ford chose the Mach-E as it's flagship EV?

Ford made the Mustang Mach-E its first fully electric car because it wanted to offer an electric vehicle that would appeal to consumers who love the Mustang but want a more sustainable driving option. The Mustang Mach-E is built on a new platform specifically designed for electric vehicles, and it features a modern, sleek design with many of the classic Mustang styling cues.

Additionally, Ford recognizes the growing demand for electric vehicles and wants to compete in the growing EV market. By offering a highly-anticipated, all-electric SUV with the Mustang nameplate, Ford hopes to attract new customers to the brand and retain existing Mustang fans who are interested in transitioning to electric driving.

What are the reviews of the Ford Mach-E saying?

Overall, the reviews for the Ford Mustang Mach-E have been positive, with many reviewers praising its stylish design, impressive driving dynamics, and long-range capability. Here are some key takeaways from a selection of reviews:

  • Car and Driver: "The Mustang Mach-E is a bold move for Ford, injecting a bit of Mustang DNA into an all-electric SUV. The result is a refreshing change of pace in a world of similar EV crossovers. The Mach-E delivers thrilling acceleration and adept handling, but it also prioritizes comfort and technology."

  • Motor Trend: "The Ford Mustang Mach-E is one of the most exciting electric vehicles on the market. Not only does it have the styling, performance, and driving dynamics of a Mustang, it has the practicality and range of a modern EV. It's the kind of EV that can convince even the most skeptical drivers to make the switch."

  • Consumer Reports: "The Mustang Mach-E is a well-rounded and engaging electric vehicle that's both fun to drive and practical for daily use. It has a stylish design, a comfortable interior, and excellent range. Our testing found that it's quick and responsive, with good acceleration and handling."

  • Autoblog: "The Mustang Mach-E is a convincing effort from Ford. It's stylish, practical, and genuinely fun to drive. The electric powertrain is smooth and quiet, and the handling is impressive for a crossover. The range is also excellent, making it a viable option for long road trips."

Overall, it seems that the Mustang Mach-E has been well-received by reviewers, who appreciate its combination of style, performance, and practicality.

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